DISCOVER THE AIQ

Touch the tabs to get a first look at our new report.

A player profile scorecard for Sidney Deane, a guard in the NBA draft, with ratings for various basketball skills and strengths and weaknesses.
A blue label with the number 02 on it.
A pink gradient rectangle with the number 04 in the top right corner.
Orange tab with the number 01 on it.
Gradient purple to light purple background with the number 03 in black in the upper right corner.

01

DEEPER PRECISION

AIQ scores have been recalculated to reflect a player’s cognitive abilities relative only to their teammates and opponents. Like apples to apples.

Sports card for Sidney Deane, a guard drafted in the NBA, with a stylized logo and 'ESTD. 1998' text.

We partnered with NBA Front Office & Managers to identify the cognitive abilities that matter most. We took a scientific approach comparing the top performers at each position to the rest of their position group.

The new positional focus is the 87% alignment between these subject matter experts and analytics.

02

POSITIONAL FOCUS

A infographic titled with various cognitive and perceptual processing metrics, including multiple target search, spatial awareness, visual spatial processing, manipulation/rotation, and reaction time, each with corresponding numerical scores.
Infographic listing basketball defensive skills including multiple target search, spatial awareness, visual spatial processing, manipulation/rotation, and reaction time, with descriptions and scores for each skill.

The AIQ report is about goodness of fit with a system and development strategies.

We enlisted NBA Coaches and Team Psychologists to develop the language that reflects today’s game.

The outcome is actionable output that takes you straight from the draft decision to on-court results.

03

ACTIONABLE OUTPUT

The AIQ impacts game performance. It’s scientifically proven.

There is a significant relationship between AIQ scores and NBA performance:

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NBA players scored higher than non-NBA players (i.e., G League and International)

Effective Field Goal Percentage (eFG%)

Player Efficiency Rating (PER)

Fewer turnovers per game

More blocks per game

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04

SCIENCE DRIVEN

Progress bars showing various assessment scores: Acquisition 123, Learning Efficiency 119, Reaction Time Simple 117, Recall 114, Manipulation Rotation 111, Multiple Target Search 105.